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Valuation Guide - W.D & H.O Wills

Below is a list of sets with their values taken from the 2003 catalogue.

The prices below are a guide for insurance purposes only, I’m afraid these are not the prices you will achieve if you are looking to sell your collection.  Even card dealers are lucky to get anywhere near half catalogue for sets of cards these days!  In my opinion the problem is, since the age of the internet, cigarette cards along with many other collectables have become more readily available. This has affected the prices which have not been adjusted by the publishers of the Valuation Guide!
The cards I buy can stay in stock for years and there is no sign of cards going up in value over the coming years, this is not just because of the current recession as this was apparent long before.
I will of course be giving an offer to try and make a profit and I appreciate you want as much for your cards as possible. If you offer your cards to other dealers I would like to think you'll find my offer is a fair one.

If you wish to buy any of the following sets you can click on theEnquiry Button button next to the set(s) you are interested in, I will then get back to you with a price (which will be less than the catalogue price listed) and availability. Alternatively you are welcome to email me with your requirements.

Key to Letters used in No. In Set Column
K - Smaller than Standard 51 x 41mm
M - Medium Size 80 x 52mm
L - Large Size 80 x 71mm
T - Typhoo/Doncella Size 106 x 52mm
X - Extra Large Size 80 x 113mm
P - Postcard Size 165 x 110mm
G - Cabinet Size 228 x 165mm
E - Too Large for Albums
D - Dual (more than one) Size
S - Stereoscopic Series
F - Photographic Production

To open the abbreviations in a separate window please click here.


Issue Date No. Name of Set 2003 Cat. Price Sample Request Set
1898 52 Actresses (Brown Back PIC Inset) £780.00
1897 52 Actresses (Grey Back P/C Inset) £780.00
1897 52 Actresses (Grey Back No Inset) £850.00
1890 1 Advertisement Card (Serving Maid) £650.00
1965 1 Advertisement Card-Three Castles £1.00
1935 L1 Advertisement Card-Wants List £1.00
1938 50 Air Raid Precautions £40.00
1938 50 Air Raid Precautions (Eire) £40.00
1917 50 Allied Army Leaders £80.00
1913 50 Alpine Flowers £40.00
1932 49 And When Did You Last See Your Father (Sect) £49.00
1900 50 Animals & Birds (Descriptive) £900.00
1896 50 Animals & Birds in Fancy Costume £2,000.00
1934 48 Animalloys (Sect) £12.00
1929 L25 Animals & Their Furs £40.00
1913 50 Arms of Companies £30.00
1912 50 Arms of Foreign Cities (2 Printings) £30.00
1922 L42 Arms of Oxford & Cambridge Colleges £42.00
1933 L25 Arms of Public Schools 1st Series £45.00
1934 L25 Arms of Public Schools 2nd Series £45.00
1907 50 Arms of the Bishopric £45.00
1910 50 Arms of the British Empire £30.00
1933 L25 Arms of the British Empire 1st Series £40.00
1933 L25 Arms of the British Empire 2nd Series £40.00
1923 L25 Arms of Universities £35.00
1935 50 Association Footballers (Frame on Back) £65.00
1939 50 Association Footballers (No Frame on Back) £65.00
1939 50 Association Footballers (No Frame Eire) £120.00
1926 L25 Auction Bridge £55.00
1910 50 Aviation £100.00
1897 52 Beauties Playing Card Inset £850.00
1930 L25 Beautiful Homes £60.00
1930 48 Between Two Fires (Sect) £12.00
1909 50 Billiards £90.00
1903 50 Borough Arms (Scroll Back Numbered) £450.00
1903 50 Borough Arms (Scroll Back Unnumbered) £42.00
1904 50 Borough Arms (1-50 Descriptive) £45.00
1906 50 Borough Arms 2nd Edition (1-50) £35.00
1904 50 Borough Arms 2nd Series (51-100) £27.00
1906 50 Borough Arms 2nd Edition (51-100) £27.00
1905 50 Borough Arms 3rd Series (101-150 Red) £30.00
1905 50 Borough Arms 3rd Series (101-150 Grey) £37.00
1906 50 Borough Arms 3rd Series Second Edition (101-150) £27.00
1905 50 Borough Arms 4th Series (151-200) £27.00
1917 24 Britain's Part in the War £20.00
1915 50 British Birds £50.00
1927 50 British Butterflies £50.00
1925 L25 British Castles £60.00
1900 1 British Commanders of the Transvaal War (Booklet) £75.00
1927 L25 British School of Painting £30.00
1937 M48 British Sporting Personalities £48.00
1898 50 Builders of the Empire £325.00
1938 L40 Butterflies & Moths £36.00
1910 1 Calendar for 1911 £11.00
1911 1 Calendar 1912 £6.00
1933 L25 Cathedrals £80.00
1916 L25 Celebrated Pictures (2 Printings) £45.00
1916 L25 Celebrated Pictures 2nd Series £50.00
1911 50 Celebrated Ships £50.00
1928 25 Cinema Stars 1st Series £37.00
1928 25 Cinema Stars 2nd Series £35.00
1931 50 Cinema Stars 3rd Series £90.00
1929 P12 Cities of Britain £96.00
1898 25 Conundrums (No Album Clause) £212.00
1898 25 Conundrums (With Album Clause) £187.00
1902 60 Coronation Series (Narrow Arrows) £330.00
1902 60 Coronation Series (Wide Arrows) £270.00
1896 50 Cricketers £3,250.00
1901 25 Cricketer Series 1901 (Plain Background) £575.00
1901 50 Cricketer Series 1901 (With Vignettes) £900.00
1908 25 Cricketers (WILLS'S) £187.00
1908 50 Cricketers (WILLS's) £325.00
1928 50 Cricketers 1928 £85.00
1929 50 Cricketers 2nd Series £90.00
1937 50 Dogs £35.00
1937 50 Dogs (Eire) £65.00
1914 L25 Dogs A Series £80.00
1915 L25 Dogs 2nd Series £80.00
1898 50 Double Meaning £400.00
1898 52 Double Meaning (P/C Inset) £470.00
1922 50 Do You Know A Series £17.00
1924 50 Do You Know 2nd Series £15.00
1926 50 Do You Know 3rd Series £15.00
1933 50 Do You Know 4th Series £17.00
1927 50 Engineering Wonders £35.00
1929 50 English Period Costumes £45.00
1927 L25 English Period Costumes £62.00
1937 L40 Famous British Authors £64.00
1934 L30 Famous British Liners A Series £120.00
1935 L30 Famous British Liners 2nd Series £105.00
1930 L25 Famous Golfers £450.00
1915 50 Famous Inventions £45.00
1913 50 First Aid (No Album Clause) £60.00
1913 50 First Aid (With Album Clause) £70.00
1910 50 Fish & Bait £100.00
1926 25 Flags of the Empire A Series £25.00
1929 25 Flags of the Empire 2nd Series £22.00
1925 50 Flower Culture in Pots £20.00
1934 L30 Flowering Shrubs £27.00
1924 50 Flowering Trees & Shrubs £25.00
1902 66 Football Series £495.00
1933 50 Garden Flowers £30.00
1939 50 Garden Flowers by Sudell £12.00
1939 50 Garden Flowers by Sudell (Eire) £20.00
1938 L40 Garden Flowers-New Varieties A Series £28.00
1939 L40 Garden Flowers-New Varieties 2nd Series £24.00
1938 50 Garden Hints £8.00
1938 50 Garden Hints (Eire) £15.00
1923 50 Gardening Hints £9.00
1914 50 Garden Life £20.00
1915 50 Gems of Belgian Architecture £27.00
1916 50 Gems of French Architecture £60.00
1917 50 Gems of Russian Architecture £35.00
1924 L25 Golfing £212.00
1939 X32 Happy Families £144.00
1925 L25 Heraldic Signs & Their Origin £45.00
1912 50 Historic Events £50.00
1932 F54 Homeland Events £30.00
1927 50 Household Hints (Title in White) £15.00
1930 50 Household Hints 2nd Series £25.00
1936 50 Household Hints (Different) £8.00
1936 50 Household Hints (Eire) £15.00
1927 50 Hurlers (Eire) £75.00
1930 P12 Industries of Britain £96.00
1924 25 Irish Beauty-Spots £100.00
1924 25 Irish Holiday Resorts £100.00
1937 50 Irish Industries ("Ask Your Retailer") £45.00
1926 25 Irish Rugby Internationals £212.00
1936 50 Irish Sportsmen £170.00
1900 50 Japanese Series £1,650.00
1898 50 Kings & Queens (Short Card Brown Back) £500.00
1898 50 Kings & Queens (Short Card Grey Back) £250.00
1902 50/51 Kings & Queens (Long "Wills" at Base) £250.00
1931 L25 Lawn Tennis 1931 £200.00
Unis 50 Life in the Hedgerow £25.00
1939 50 Life in the Royal Navy £10.00
1925 50 Life in the Tree Tops £20.00
1901 50 Locomotives & Rolling Stock (No Clause) £350.00
1902 7 Locomotives & Rolling Stock Additional Subjects £175.00
1902 50 Locomotives & Rolling Stock (With ITC Clause) £350.00
1923 50 Lucky Charms £30.00
1906 50 Medals £125.00
1924 50 Merchant Ships of the World £62.00
1916 50 Military Motors (Not Passed by Censor) £80.00
1916 50 Military Motors (Passed by Censor) £80.00
1931 53 Miniature Playing Cards (Blue Back Numbered 4 Printings) £20.00
1931 53 Miniature Playing Cards (Blue Back Unnumbered) £20.00
1931 53 Miniature Playing Cards (Blue Back Red Overprint) £20.00
1931 53 Miniature Playing Cards-(3 Pink Backs) £26.00
1916 50 Mining £65.00
1931 L25 Modern Architecture £30.00
1928 L30 Modern British Sculpture £30.00
1931 48 Mother & Son (Sect) £12.00
1912 50 Musical Celebrities £115.00
1914 50 Musical Celebrities 2nd Series £160.00
1909 50 Naval Dress & Badges £125.00
1905 50 Nelson Series £150.00
1910 50 Old English Garden Flowers £65.00
1913 50 Old English Garden Flowers 2nd Series £40.00
1923 L25 Old Fumiture 1st Series £65.00
1924 L25 Old Furniture 2nd Series £65.00
1936 L40 Old Inns A Series £110.00
1939 L40 Old Inns 2nd Series £64.00
1929 L25 Old London £80.00
1934 L30 Old Pottery & Porcelain £30.00
1924 L25 Old Silver £60.00
1928 L25 Old Sundials £65.00
1902 20 Our Gallant Grenadiers £600.00
1937 50 Our King & Queen £10.00
1915 50 Overseas Dominions (Australia) £35.00
1914 50 Overseas Dominions (Canada) £25.00
1914 50 Physical Culture £45.00
Unis 25 Pond & Aquarium 1st Series £6.00
Unis 25 Pond & Aquarium 2nd Series £10.00
1908 50 Portraits of European Royalty (1-50) £60.00
1908 50 Portraits of European Royalty (51-100) £75.00
1927 L25 Public Schools £60.00
1916 L25 Punch Cartoons 1st Series £80.00
1917 L25 Punch Cartoons 2nd Series £400.00
1939 L40 Racehorses & Jockeys 1938 £80.00
1934 50 Radio Celebrities A Series £35.00
1934 50 Radio Celebrities 2nd Series £25.00
1924 50 Railway Engines £45.00
1936 50 Railway Engines (Adhesive) £40.00
1938 50 Railway Equipment £15.00
1930 50 Railway Locomotives £70.00
1915 12 Recruiting Posters £90.00
1929 L25 Rigs of Ships £88.00
1928 50 Romance of the Heavens £50.00
1912 50 Roses A Series (1-50) £60.00
1913 50 Roses 2nd Series (51-100) £60.00
1926 50 Roses (Different) £40.00
1936 L40 Roses (Different) £50.00
1936 M48 Round Europe £10.00
1929 50 Rugby Intemationals £90.00
1934 50 Safety First £50.00
1906 50 School Arms £30.00
1931 40 Shannon Electric Power Scheme (Eire) £54.00
1895 25 Ships (Three Castles Back) £625.00
1895 25 Ships(No "WILLS" on Front) £625.00
1896 50 Ships(With "WILLS" on Front) £850.00
1897 100 Ships (Brownish Card) £1,750.00
1925 50 Ships' Badges £35.00
1911 50 Signalling Series £80.00
1894 50 Soldiers & Sailors (Blue Back) £1,875.00
1894 50 Soldiers & Sailors (Grey Back) £2,000.00
1895 100 Soldiers of the World (Ltd Back) £650.00
1895 100/101 Soldiers of the World (No Ltd on Back) £600.00
1896 52 Soldiers of the World (P/C Inset) £1,000.00
1930 50 Speed (title in White) £65.00
1938 50 Speed (Different) £15.00
1938 50 Speed (Eire) £35.00
1901 50 Sports of All Nations (Multi-Backed) £500.00
1931 50 Strange Craft £50.00
1931 48 The Boyhood of Raleigh (Sect) £12.00
1929 P12 The British Empire £84.00
1911 50 The Coronation Series £45.00
1938 L40 The King's Art Treasures £12.00
1931 48 The Laughing Cavalier (Sect 2 Backs) £12.00
1931 48 The Laughing Cavalier (Sect Eire) £84.00
1935 50 The Reign of HM King George V £25.00
1938 50 The Sea-Shore £10.00
1938 50 The Sea-Shore (Eire) £25.00
1931 48 The Toast (Sect) £24.00
1931 48 The Toast (Sect Eire) £84.00
1910 25 The World's Dreadnoughts £65.00
1908 50 Time & Money in Different Countries £75.00
1901 50 Transvaal Series (White Border) £100.00
1902 50 Transvaal Series (Non Descriptive) £365.00
1937 L40 Trees £60.00
1926 L25 University Hoods & Gowns £60.00
1902 50 Vanity Fair Series (Unnumbered) £250.00
1902 50 Vanity Fair 1st Series £225.00
1902 50 Vanity Fair 2nd Series £225.00
1900 50 Wild Animals of the World (Green Scroll Back) £225.00
1923 50 Wild Flowers (2 Printings) £30.00
1936 50 Wild Flowers A Series (Adhesive) £20.00
1936 50 Wild Flowers A Series (Eire) £32.00
1937 50 Wild Flowers 2nd Series £9.00
1937 50 Wild Flowers 2nd Series (Eire) £30.00
1926 50 Wonders of the Past £30.00
1928 50 Wonders of the Sea £20.00

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Last Updated January 9, 2012